Ever heard the age-old saying- wearing black in the sun will only overheat your body? Ample number of times. Right? Now what if we argue that Columbia's industry-leading cooling technology has found a way around that too? Combined with UV protection, and the ability to wick away sweat; the Zero Rules Short Sleeve Shirt protects you from the scorching elements while keeping you dry and comfortable. The Omni-Freeze Zero technology reacts with your body's sweat to lower the overall fabric temperature keeping you outdoors longer in the summer heat. On the fashion front- -Pair it with a Silver Ridge Capri and you're good-to-go for both rigorous outdoor activities, and casual events in style.